Guest Post Monday again! This is a lovely little press release for Pretty Polly about their new collaboration with Virgin Atlantic, I think it’s great that they’re creating tights to support hard working legs. I didn’t realise that being on your feet all day could cause such problems. I also love these visuals, Virgin Atlantic are so glam!
Leading hosiery brand launches campaign by dressing the legs of Virgin Atlantic
Over half (55%) of British working women feel their legs are put under pressure as a result of their job, new research from Pretty Polly has revealed. The hosiery super brand that has been dressing the legs of the nation since 1919, also revealed that a third (33%) of women in the UK spend more than five hours of their working day on their feet. Recognising that these prolonged periods of time can cause adverse leg conditions including varicose veins, swelling and poor circulation, Pretty Polly has launched its Working Women campaign to support some of the hardest working legs in Britain.
The hardworking legs that will be first to benefit from Pretty Polly’s campaign will be those of the Cabin Crew and Ground Staff of Virgin Atlantic. In their role as the preferred hosiery provider to the iconic British airline, Pretty Polly will provide female staff with tights from the Pretty Polly ‘Light Support’ range. A product that is designed to boost circulation, reduce swelling and provide hardworking legs with all-round support.
Nichola Sherriff, Standards and Development Manager, Uniforms at Virgin Atlantic commented: “Ensuring that the uniform is practical and supportive is essential to us and something that we are continually looking to improve to ensure our staff are comfortable.
“Knowing how our body is affected when flying, such as aching, tired swollen legs and ankles, being able to provide our staff with Pretty Polly Light Support tights will significantly help tackle this as well as help prevent other more well-known leg conditions. This is a great step forward for us and we fully support Pretty Polly’s campaign to champion Britain’s hardworking legs”.
Jane Gwyther, Legwear Marketing Director at Pretty Polly said: “British women have some of the hardest working legs in Europe, with Cabin Crew being just one profession where women are demanded to be on their feet the whole time. We are delighted to partner with Virgin Atlantic and provide hosiery as part of their uniform that will support the pressure of the job. Pretty Polly are experts at providing great quality, affordable compression hosiery and understand the benefits that these tights can give.
A first in a series of partnerships, Pretty Polly will be continuing its campaign to champion the hardworking legs of British women in other professions to highlight the importance of wearing the right tights for their job.
Women can find the perfect pair of tights to support their hardworking legs by visiting www.prettypolly.co.uk.
Pretty Polly has announced that it will be the preferred provider of tights for Virgin Atlantic, following the two British brands coming together to champion the hardworking legs of British women.
Disclaimer: This is not a sponsored post.