If you’re a blogger, you’ll know one of the biggest challenge is promoting your website in as many places to as many people as possible! Social media gives us this outlet to shove our content out there to as many people as we can. 

Most people now have at least one social account, so targetting platforms like Facebook Twitter and Instagram is likely to be where your readers are. It’s also a very affordable way of marketing even when it comes to paid media.

Of course, you need to promote your blog in the right way if you want to get anywhere. With that in mind, here are some social media marketing tips that really work:

Choose Your Platforms Wisely
There are lots of social media sites out there vying for business and it might be tempting to target them all with your content, but when you’re starting out at least, it’s a far better idea to target the sites that most appeal to your target audience. If your audience is creative types, for example, Instagram and Pinterest might give you the best results whereas if you’re targetting older people, Facebook would probably be your best bet. Work out where your target audience go and follow them there.

Create Your Best Content
Once you have worked out which platforms are right for you, it’s vital that you create high-quality content.  Content needs to be highly engaging very creative and targeted at the interests of your audience so that it will be read/watched and shared. The more shared your content, the more potential readers for your blog, so do spend a lot of time getting your content right.

Use the Right Hashtags
Hashtags have always been an important part of the social media world. They allow users to quickly find content relating to subjects they are interested in. So, if you’re running a health and fitness blog, look at the 573 Fitness Hashtags to use, which will see results, or if you’re writing about bespoke furniture check out what hashtags people who are into that are using and do the same. The more you tag your content with the right words, the more of the right people will see them.

Engagement is Vital
If you want the promotion of your blog online to be successful, one thing that is key is engagement. You need to talk to your audience and encourage them to comment on your posts talk to you and share your posts. You can do this by asking questions, running competitions, getting involved in discussions, and generally interacting with your own social media accounts.

Social media is fairly easy to use and it can be so effective as a promotional tool to bring more attention to your blog. Good luck!

This is a sponsored post.