Eeeek, I think we all saw Fashion’s Dirty Secret on BBC last week and were all suitably shocked. I had never heard of the Aral Sea, nor did I realise that the jeans I’ve been buying could have contributed to the complete lack of water that has plagued the poor towns and villages around this area. This paired with the horrific polluted waters from the factories of our well known high street brands was almost too much to watch. I won’t go into every detail of the show in this post because you probably watched it but we all know that fast fashion seriously has something to answer for when it comes to the environment.
This show seriously made me think about my own fashion consumption. I’m definitely not as much of a shopaholic as I previously have been in my life but I still shop regularly and buy clothes when I obviously don’t need to. Don’t we all? We all have wardrobes full of stuff that’s perfectly fine to wear but, as it might not be the latest skirt that our fave influencer is wearing, we’ll go out and buy something new instead of wearing our awesome clothes. Obviously, influencers and fashion bloggers, no matter how big or small have something to do with this – and I’m counting myself in this. We all need to try and consider what we’re wearing and buying a lot more. Here are three things I’m going to do to try and have a little less impact on the environment when it comes to my style.
1. Shop less and buy better
This one’s a no brainer. If we just didn’t buy as much crap as we do now, we’ll all be a bit better off in the pocket as well as the environment! But, we all know we’re never going to stop shopping entirely. I blog because I love clothes and you guys read my blog or follow me on Instagram because you also like clothes.
Shopping is something that is ingrained in us as clothes-lovers but we can simply buy less and buy better quality clothes because they’ll last longer and be better quality. I’m really going to try and make sure I do this. It probably is time to say bye to Primark, New Look and potentially Zara too (unless I’m 100% in love with a piece and I know I’ll wear it forever). I’ve stopped shopping as much in New Look and other shops like this because I find the clothes to be a bit poor quality anyway so I’m glad this show was aired to wake me up to the effects of fast fashion. I’m not in any way saying that New Look are responsible, they’re just an example store that I’ve found the quality has recently declined in.
I’ve even seen so many people I follow on Instagram talking about new hashtags and No Spend November so we’re definitely all thinking about it now we’ve been exposed to what we’re causing. But, we can always swap clothes with friends, shop in charity shops and wear vintage – these are all sustainable ways of shopping!
2. Wear more
Another no-brainer but – shop your own wardrobe. I started to do this a little bit more anyway when we starting buying our house because I needed the cash more than a new jumper and you really do find things that you’d forgotten you had. I always pack away summer and winter clothes each season and usually find things that I fall back in love with when I unpack them each season.
3. Appreciate style over trend
This is an Instagram specific one. We all need to be liking posts for the outfits, not because the skirt or top is brand new in store this week and we can buy it now! I’m going to try and appreciate style and the actual outfit as opposed to the fact that it’s ‘new’. I’ll also try and be less scared to upload pics of older pieces of clothes that I own and still love to wear. Surely, there’ll be a similar piece on the high street now, or, you’ll have something similar if not identical already in your wardrobe. Like To Know It might take a hit, but they’ve already made enough money! Well, similar items can be linked anyway so it doesn’t really affect that too much. What do you think? Will you be buying less and wearing more?
Hero image by Anna from Pear & Bear Photography.